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Nike (Nike) in China two shoe manufacturers sued for copyright infringement, illegal use of US NBA basketball star Michael Jordan on the one hand, flying in the air dunk "trapeze" logo. Nike says Auchan Supermarket Co., Ltd. Shanghai and Ningbo Jinjiang shoe sale of step Footwear Company Limited and Jinjiang Footwear Company Limited Conway company produced two infringement, counterfeit Nike "Air Air Jordan shoes "trademark shoes, and asked three manufacturers to compensate the loss of one million yuan. counterfeit Nike sells a pair of these shoes for 100 yuan, contests goods cheaper several times. Shanghai Second Intermediate People's Court on Monday on the case of the second trial, but did not announce the decision. Earlier, it was reported that Nike attorney told reporters that for the sale and production of counterfeit trademark shoes this situation, Nike said the company had issued quickly by the merchant, ask to stop selling the infringing products, purchase records provided to the plaintiff and other goods, but the other has not been fit. In this regard, the plaintiff believes that these businesses subjective tort of malicious obvious goodwill of the plaintiff had a major impact, it were the prosecution court, petitioned the court to order the defendant to stop infringement, an apology and compensation for economic loss of 500,000 yuan . However, the defendant does not agree that the business "night" is the trademark of the famous trademark argument that the pattern even in well-known abroad, but there is no necessary link China famous. The defense also believes that, based on the material provided by the plaintiff trademark notary, this logo is just a textual description, is a basketball player's image flying in the air, but did not show a pattern, and therefore merely decorative goods involved in the pattern there similarities, but does not necessarily constitute infringement. three defendants also believe that Nike claims unreasonable. Upon receipt of the plaintiff because the defendant's lawyer's letter, and soon stopped sales of goods involved, and involved in commodity removed from the counter, even if an infringement, sales volume is limited, the damage is also smaller.[Chinese shoes Network - Brand Dynamics] 2012 London Olympics, Adidas unable to continue the Beijing Olympics partner position, but appeared in the ranks of two sponsors. "can not be said, in 2008, bidding each other to higher cost of 100 million yuan of Li Ning won the partners, Adidas little 'hurt'." A source told reporters. injured 2008 In 2008, I am afraid there is no sense of crisis ??????? stronger partner of the Beijing Olympic Games.??????? night half a century, "born" with the advantages of Nike entered China earlier, about 30% market share in the Chinese sports shoe market dominating boss. Nike and Adidas in China is not only slightly inferior brand recognition, even from the 1930s to the glorious history of Olympic sponsorship also rarely known. In order to stand up, Adidas and Li Ning at PK, end up paying about $ 100 million for the "Beijing Olympic Partner" title. But at the Beijing Olympics, China 28 major items of the 22 teams were dressed in sportswear and sneakers with the Nike logo in the competition, and is frequently broadcast on television. "This is a good marketing Nike." Qiang Wei, director of marketing for Ogilvy Group sports representation. "different with Nike, Adidas and more willing to spend on large-scale events and activities. However, in recent years it also began sponsoring sports stars. However, both the number of spokesmen, cheap air jordans or the amount of investment, but also can not be compared with Nike. "A well-known sporting goods companies public relations official said. Liu Xiang as an example, as the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. Just when Liu Xiang broke the world record, Nike launched immediately build on the progress, "12 seconds 88" advertising, the industry as flash in the pan. August 18, 2008, Liu Xiang out of the race so that all brands are unprepared. Nike has established a cooperation that is "QQ love wall - Liu Xiang blessing" in the day and Tencent (Nike brand wall). During the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall almost overnight become the land of enthusiastic Chinese netizens. Tencent instant messaging software by a huge network of people, Nike's marketing message spread like a virus and spread, and quickly copy transmitted to hundreds of thousands, millions of audience. even when standing on the podium, the athletes are wearing "Adidas" equipment, but ultimately failed to Adidas Beijing Olympics by changing the pattern of the status of the two giants in the Chinese market. 2010 fiscal year (June 1, 2009 to May 31, 2010), the Nike Greater China revenue $ 1.742 billion, Adidas Greater China in 2009 revenue $ 1.33 billion. Status second child has not changed. London Olympics could change the destiny? Even so, Adidas after the Beijing Olympic Games, we will begin preparations for the 2012 London Olympics. 2011, Adidas began implementing the "lead 2015" strategy, the core of this program is to small cities market, dealers advance, not only to compete with Nike high-end market, but also compete with local brands in the low-end market. Currently, Adidas aid "towards 2015" strategy, the tentacles are extending from the soccer field sports it does best, toward the basketball, outdoors, jogging, training, fashion and other fields (especially in the field of basketball to the "most important competitors "Nike launched a fierce attack), and features for consumer groups in different areas, to determine the different brand ambassador, then the separation of high school low-cost sub-brand according to consumer groups spending power. At the same time expand coverage, Adidas can find more clearly highly profitable products. For example, SLVR brand design style and designer Yohji Yamamoto Y-3 is similar, but the low price for some, but Stella McCartney is the movement of high-end designer fashion brand, clover and three stripes brand will remain classic status , style and customization services are aligned with the individual requirements of young people is relatively high, while adidas NEO is to enter the low-end three or four line market brand, currently in third and fourth tier markets laid nearly 900 sales outlets. (Chinese shoes Network - the most authoritative and most professional Footwear News)1. most fire 2014 February 10, 2010 morning, the much anticipated nike air yeezy 2 "Red October" under the premise without warning and Blitzkrieg Nikestore. After this, "Red October" has undergone replenishment and secondary offering, this original price $245 movement leisure shoes, in just a month's time soared to more than $3000 price. And let the "October Red" such a fire, it is greedy of our own. 2. the lightest Since the 21 century, the major sports brands continue to pursue lightweight, and in all these brands, Adidas is perhaps the most mature, but also the most successful one. Before the World Cup, Adidas released a new F50 Crazylight adizero, than the previous generation has reduced the weight of 20%, reached a staggering 135 grams, becoming the Adidas's lightest football shoes. 7 month, Adidas released the crazy light boost adidas. As the light crazy family of fourth generations of products, its weight reached 330 grams, compared to a slight increase, but in the end boost technology brings a new experience is not compared to the former. In addition, adhering to the design of light crazy under the premise, this is still an extremely lightweight basketball shoes. 9 April 28, Kenyan runners Kimetto wearing adizero adios boost 2 in the Berlin Marathon title, and set down the introduction of the marathon world record, only 226 grams adizero adios boost 2 undoubtedly achievements proved its position in the top competition running shoes. 3. up to annual Christmas, Brand Jordan will always be a Jordan Air 11 for the end of the end, the end of 2014 is the new Jordan Air 11 "Blue Legend". On sale the same day, Jordan Air 11 "Blue Legend" anger sales of nearly 500 thousand pairs, with a total revenue of up to $80 million, will be the "multi" interpretation to the extreme. 4. the most expensive Jordan when Brand to enter the high-end market, I feel more shocked. When speculation has been so high time to continue to raise the price, it is difficult to imagine such a decision. Jordan shine eventually to $400 price available, a 2014 record, and don't say complex woven leather effect how, at least the market reaction severely dampened a pot of cold water. 5. the coolest who also did not expect, Zvez〉 Nike2015 years is a blowout of the domestic amateur cycling race, but also the achievements of the Chinese Cycling League (CCL) a year. with a high level of competition and a wide range of participation, the Chinese bicycle League has become a benchmark for the 2015 domestic amateur cycling race. It can be said that the majority of amateur drivers are on the move in the CCL, while the CCL also promotes the growth of amateur riders, the complementary let many people see China amateur cycling race toward the higher development of hope and opportunity. 2016 years, the new Chinese bicycle League will once again hit. As the first station of the new year, Qiandao Lake will be staged team melee, after the shuffle of the NewYear team, we have reason to believe that, this year's "the link Lake fascinating degree will exceed last year. aspect one: professional team strong incoming China Bicycle League 2016 season total rules from the point of view, we found that one of the biggest bright spot or said change is in group settings added "professional group", competition is registered in the Chinese Cycling Association for professional athletes in the provinces, municipalities. before, there has never been a bike race in the country to break the boundaries between professional drivers and the general public, will they gather to a platform. The professional team was officially introduced to the new season of the China Bicycle League, will undoubtedly become China Bicycle League 2016 season the biggest breakthrough, China Bicycle League formally towards the professionalization of the first step, let us see it is actively doing to try and change. currently the official organizing committee has not yet announced the team of professional teams, but believe that the professional team to join, will give the original men's open team players bring pressure and power, for us to bring more exciting game performance. aspect two: the team rankings big reshuffle in the China Bicycle League last year, ranked the forefront of the several teams have excellent performance. However, the new season, the driver moves but let many last year ranked by the team strength damage and team rankings comprehensive reshuffle is inevitable. the specific point of view, last year's champion team lightning Chinese main have departure, strength of the most severely damaged, if you want to re board the single station champion can be described as is almost impossible; runner up team yatta, riding high on scholar special bid farewell to the Qing long Zeng and Liu Zhuqing, ushered in the Wang Lei, Xu Xin Ling and Zhu Fan heart, the overall strength and last year vary little, fight for the podium hope lingering; bid farewell to the absolute core sealing width Jie of the runner up team Merida challenger, but Qiandaohu Feng Kuan Jie not staged drama battlefield, so the impact will be like in the mountain arena as big, but will still make the strength of the team a great loss, firmly secured single station runner up also is not easy. regrettable, ranking fourth in the Mosuo China and Chinese magic Xun team more than the main driver's departure, the team new season development into a fan, could hardly have been withdraw from the lake this station for.Recently, has been Air Jordan 4 "Royalty" launch scraper, admits Air Jordan black series charm, black leather collocation golden leather can be the perfect collocation of various styles of dress. small as a Erwin and Cleveland, in a championship season journey, Erwin had the foot Kyrie 2 Platinum color deeply attracted, golden Swoosh and Velcro with white color uppers, complete with Erwin style of play - high profile and coquettish; also sees platinum warriors 10 and Erwin 2 in Nike's celebration of the Cleveland Erwin and James Championship suit. In James's signature shoes series, platinum is also a frequent color to accompany James in the finals. in the Olympic year last year, AJ also launched a gold medal inspired platinum color matching, metal like upper, Guan Ze unforgettable, below together to taste the charm of platinum bar. Air Jordan 5 "Gold Tongue" the shoes to the classic shoes Air Jordan 5, with the Olympic gold theme, sparkling gold covered in AJ5 unique large tongue, a perfect interpretation of the Olympic Games the golden bright. Now let's have a glimpse of its dazzling streets. Air Jordan 6 Pinnacle "Metallic Gold" This pair of Air Jordan 6 Pinnacle "Metallic Gold", the famous director Spike Lee Oscar on a golden version for inspiration to create, with extremely eye-catching golden lacquer covered on the leather uppers, collocation pure white details. Translucent crystal outsole is also equipped with a shiny gold powder material, and add spark Lee's blessing, let it flow temperament improved a lot. Air Jordan 11 Low "Gold" shoes color inspiration from the Maracana stadium, the 11 generation of mesh fabric shoes used for white leather collar also create more texture, at the same time, also with the same material and color tongue echoes in the white background of the golden shine, more echoes the Olympic gold theme! Air Jordan 8 "Championship" Michael Jordan as the witness of three consecutive championship glory boots, Air Jordan 8 ushered in the platinum champion color, white shoes decorated golden gorgeous details feel the texture of the metal into the Ambilight, plus the MJ fingerprint elements, is very bright. Air Jordan XX3 "Trophy Room" Air Jordan XX3 "Trophy Room〉"NBA players are millionaires, some people are more business minded, to be able to play for the successful business investment, so that their assets doubled. Of course, business risk, the investment need to be cautious, some players also stumbled. Let's take a look at what the players are in the business of people. 5, Andrew - Iguodala Iguodala the nickname of "President", which not only with his performance on the field, but also because of his career off - Iguodala is an active investor. Iguodala said, he joined the warriors on 2013, and not only because saw the rising trend of warriors, but also because the warriors located in Silicon Valley, for he went to visit a number of startups investment, Iguodala also hopes to drive NBA player buddies to tech venture. Iguodala is perhaps the most NBA technology investment minded player, he believes that the athletes before retiring, put himself as a businessman. The 33 year old former all star has been trying to build another identity outside of their players. The warriors home court, there is often a successful business people from all walks of life come to watch the game, while sitting on the bench a brother often with these people to promote their full exchange. In 2012, Iguodala founded his own investment brand shoes and apparel Twice, later acquired by American business tycoon. Durant came to Iguodala with the warriors, he entered into the business circle, and do a lot of business investment. In his mind, a long-term comprehensive business plan has been in planning. 4, Shaquille - O'neal O'neal is a historical stage of the center, the peak period in the inside and no one can! The 19 season career by contract players earn $286 million! O'neal once said that "the 80% athletes in the end after the occupation career on the verge of breaking up, I do not want to become a member." This also resulted in O'neal's concept of financial management. Special features of the "shark", lies in his cross-border business. Jordan sells shoes and other products. O'neal drinks, tours, car wash and 150 pairs of shoes sold billions of dollars. In addition to participating in the marketing of analgesics, talcum powder, man jewelry, O'neal also has a cable TV channel, issue comic book, but also investment in Silicon Valley. 3, Yao Ming Yao Ming put the alliance into the Chinese, its height and soft touch is at the bottom of his position! The career education is short, in 8 seasons Yao Ming salary of about $93 million 390 thousand. Yao Ming once said, "one day my basketball occupation career ended, I hope it is just a comma, not a period." Yao Ming is behind the comma, "Yao's team", a series of investment list. "The restaurant" is the "team Yao" official Zhang Mingji Yao Ming brand shares of an investment, since its opening in 2005, business is very hot. There have been rumors that the star restaurant, small wonton prices close to a dollar a. Yao Ming's investment also includes the Beijing Unistrong Polytron Technologies Inc. The company's prospectus, as the company's "The wave and leopard, camouflage and other elements, is always footwear designers commonly used color means; especially the wave, more feminine colors, often appear in the women of color. This time brings WMNS Nike Roshe Run Polka "Dot Sole", but this time with the previous approach is different from the point of the wave point decoration, very special. Interested friends can buy through the HypeDC, priced at $100. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: HypeDC